subject: Ten Monster Ways To Get Your Website Working [print this page] Our monster tips we have found most useful in the 11 years of using a website
1.Choose a good name relevant to your business and make sure you keep it short. Preferably make the same as a well searched key phrase relevant to you business. We subsequently found that that domains that were very long or used hyphens were not so good.
2. Brand your name and business by having your own name and address on the landing page. Have your telephone number on the website because sometimes people would like to have a chat with you before committing themslves.
3. Use an article submission service to get back links. There are also others such as free guest books around the internet, free classified advertising, other people's websites who will take your link and placing ads through Google such as on Adsense.
4. If you are new to the internet, I suggest getting a website done by a professional. Doing it yourself may save money but if the page takes minutes to load while the site tries to load those snazzy graphics you thought were cool, you have lost a customer who will never go back.
5. Have a counter on your website and make sure it starts at 5,500. People hate to be first. It is like choosing a restaurant to eat at. People like frequenting restaurants that are used by others.
6. Use Sky Blue as a background colour. It appeals to people.
7. Just one page and the application form at the bottom will capture more leads. Make it easy for people to contact you. Additional pages will help get you into the search engines.
8. We have found that sound or music on a website which starts playing immediately the site loads is a big turn-off.
9. To get people to your site, you can use pay per click, put the website on national print advertising, or put it on your cards and flyers and your car. This was the magic part. We actually got free leads once the initial website investment was paid for. This was not only a very low cost investment. It was one that paid for itself within two months. Whichever method you use, do alot of it. Traditional advertising is like using a sheep dog to drive the sheep into the pen.
10. Always use a Autoresponder or Contact Manager to follow up on previous contacts. It has taken us 7 years to find the right one. Some will buy the first time but some of the highest achievers in a lot of businesses did not grasp the concept immediately. Some took up to 11 years.
Copyright (c) 2009 Michael Ogden
by: Michael Ogden
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