subject: Send Online Sms To Mobile: Grab Audience Attention [print this page] This is the age when everything happens fast. There is no time to lose on long drawn processes. Therefore the various types of advertising and marketing strategies are being designed that are quick and effective. Gone are the days when advertisements would be minutes long. Nowadays everything has boiled down to seconds. That is the reason why SMS are being treated as the most effective form of grasping mass attention.
If you stop to wonder what the masses use most for communication, the answer will be mobile phones. People talk and send messages to be in sync with their near and dear ones. Utilizing this form of communication, strategists have realized that SMS can work wonders while marketing a product. Since it is quite evident that marketing means reaching out to numerous people at one time, there is an upsurge in bulk SMS. There are bulk SMS providers who form a link between the target group and the company that is selling the product. These providers utilize a software that allows the SMS senders to send out messages from their computers. The messages can be created and sent from the PC. This system of sending online SMS to mobile proves to be effective and fast. Imagine someone sitting and typing a message on a mobile phone and sending it to the numerous mobile numbers on the database! That would be quite tough. Contrary to such a complicated process, you can use the software provided by a bulk SMS provider to send out the SMS for promotion of a product to hundreds of people at the same time. This process also helps in keeping a tab on the number of messages sent.
In India, there are two types of numbers from where these promotional messages are sent. One category is the number that has 10 digits and is also called the long code; the other type is the number that has 4 or 5 digits and is called the short code. Short code in India is very useful owing to the number of digits it has. It is easier to remember. In this way, if the target audience decides to send a feedback message or a query about the advertised product, they can do so easily, as the number is short and easy to remember and type. When such feedback messages or queries are sent, it is always good to be associated with the system of sending online SMS to mobile. In this system, the reverted message gets stored directly in the mail box of the sender. Every SMS sender has a mail box configured from where the SMS are sent. The replies are received in this mailbox itself. In this way, the advertisers can understand the impact that the SMS are creating on the target audience. The company will also get a hint of the attention that they have been able to grab by sending out the SMS. Some of the feedback also gives an idea on the points that need to be improved.
by: Srinivas Sakhare
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