subject: The Potential Of The Best Online Grocery Stores In India [print this page] Online grocery shopping India is gradually becoming popular among the common mass and therefore there is immense possibility of growth for the industry. India has the 6th largest grocery market in the whole world. About 94 % of the grocery market is under the unorganized retailers and only 6% retailers from the organized sector has stake in this industry. However, increasing numbers of organized retailers are investing in this particular industry because more and more consumers are opting to buy groceries from the organized retailers like hyper shops, departmental stores, online shops and many others.
Popularity of the online store:
Groceries are an integral part of the budget of every household. But the busy professionals of the 21st century hardly find time or the enthusiasm to stand in the long queues, bargain with the shopkeepers while searching for the products. Thus the tech savvy younger generations are opting for easier and convenient options like buy groceries online.
Proliferation of the technology:
Another important reason owing to which the concept of online shopping has gained popularity among the Indian consumers is the increase in the number of internet users. Most households in the metropolitan cities of India have modern amenities like computer and access to internet. This factor is important as it has given the prospective consumers with the option for using it to make their life more comfortable.
Consumer driven marketing techniques:
Moreover, the investors of the online shopping sites know that their primary task is to win over the belief of the consumer so that they have full faith in the online shopping platforms. Therefore, all the policies and offers of the online shopping site are primarily driven by needs of the consumers and not by the motive of earning large amount of profit. The consumer driven marketing techniques helps in attracting more prospective consumers and thereby resulting in the growth of the industry as a whole.
These are some of the factors that have helped in attracting targeted clients to the website and thus the future prospects of the ecommerce platforms are also good. There are many best online grocery stores which you can exploit for saving a lot of hard earned money.
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