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subject: 3 Essential Tips For Using Customer Feedback When Buying Your Wind Chime Online [print this page]


Making purchases online, though it is becoming more and more the norm, is a little trickier than going to a store and choosing an item. This is especially true when buying an item like a wind chime. If you are a seasoned online shopper, you know that customer reviews can be your best friend. Here are 3 essential tips to using customer feedback to inform your decision when shopping for a chime (or anything else) online:

Look at the big picture. If you read a single review, you are less likely to get a complete picture of the quality of the item youre looking at. A really bad review on its own does not guarantee a bad productthe reviewer may have gotten a dud, or the postal service may have unknowingly damaged the product in delivery, leaving it broken and unusable when the customer received it. On the other hand, one really good review, though it is a great sign, may not mean the item is perfect either. Read several reviews, as many as you can, to get an idea of what the average customer experience is.

Pay attention to ratings. If you dont have time to read through 100 reviews of a product, just look at the rating. Many sites offer a rating system that takes all the numerical ratings provided by customers, and averaged it to calculate a representative rating of that item. Most of these ratings are on a scale of 5the higher the number, the better the chance that the item is made well, and has consistently delivered a positive customer experience.

Know whats important to YOU. Every reviewer is different, and may have different expectations of a product. Keep in mind that what youre looking for in a wind chime and what someone else is expecting can be two completely different animals. Someone who buys a small glass chime to place outside where its heavily windy may complain that the chime broke, or it doesnt live up to their expectations as far as the sound, while someone who purchased that same chime to put in their kitchen window may be delighted by the colored light show it creates on their floor, and the delicate sound it plays when a soft breeze comes in through the kitchen window. It is for this reason that you should keep in mind, when reviewing customer feedback online, know what youre looking for and what features are important to YOU.

by: Whimsical Winds




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