subject: 5 Important Questions For A Successful Sales Letter [print this page] People have included all sorts of sales pitch in their sales letter, but from time to time still would not get the results they wish. The importance of a sales letter is like to having a shop to sell motorcars. If the appears of your shop is not delivering a good notion, no one will be going to purchase your motorcars.
Thus, you must ensure that your sales letter have answers to the most simple questions, and instill interest in your visitors towards your product just with these five specific questions:
1. What is in it for customers?
The number one rule of salesmanship, people only purchase for one circumstance, which is for realizing the results from a product, what they will receive out of it. To achieve this, you must be fast in catching their consideration since the starting with your heading. Start an extremely convincing heading and tell your visitors what they will get in one shot through your heading.
2. How will their life be better?
You have to comprehend the emotional appeals that attract your prospects like moths to a flame. Do they wish to become richer, smarter, better searching, thinner or more popular? Do they wish to save time, cash or effort?
Study your niche market until you know what emotional buttons to push and you will see an immense increase in your sales immediately. Use their desires to attract themselves that is where you will get them nodding their heads and stick with it reading right until the end.
3. Why should they trust you?
People are skeptical when it needs them to take out their wallets in order to buy a definite product. You require clearing their doubts by providing positive testimonials from your previous consumers and emphasize the advantages of your product.
If you do not have testimonials for your product, search for forums relevant to your niche and offer to give a complimentary back up in exchange for a testimonial, typically, you will get a hot response in no time.
4. What will happen if I say no?
You are not going to let them say no, that is it. Remind them about the difficulties that they are having, the frustrations, how much cash will they lose, or how sad their lives are at present, and tell them how they can transform all of them in one shot, just by a small investment in your product.
5. Will they be stuck with your product?
This is where you seal the deal. Tell them that you provide a 100% satisfaction certification they must get it now. The most important item is to make them purchase, and the rest relies on their measures. 70% of the people who pay for a product will not refund except they have seen something similar before or they have planned to "borrow" it only since the starting.
When you have all these points to answer your prospects' questions in your sales letter, not only will you gain an unfair advantage through your competition but also let your prospect know that, you care about their difficulties and you have the solution that they require.
by: Calvin Tan
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