subject: How To Create an Online Newsletter For Your Company [print this page] How To Create an Online Newsletter For Your Company
One of the best ways to do this is to create an online newsletter. It takes much less time than a print newsletter and is easier to deliver. If you use the right tools you can even schedule it to be sent ahead of time leaving you free to work on other aspects of your business.
Steps To Create an Online Newsletter For Your Company
1. Purpose
Don't create a newsletter just because you've been told it's a good idea. Think deeply about its purpose. For example the purpose may be to stay in touch with your contacts, generate new leads, make repetitive sales or help customers stay abreast of the latest developments.
2. Commitment
Unless there is a commitment to create and regularly deliver a newsletter you'll be wasting your time and it won't be successful. Make a commitment how often you wish to send your newsletter and how you will market it to generate subscribers.
3. E-mail marketing software
Sign up for an online e-mail marketing company to deliver your newsletters. This will enable you to send your company newsletter from anywhere at any time as long as you have an Internet connection. Look for features which include:
Prescheduled delivery
HTML templates
Unlimited subscribers
Unlimited auto responders
99% delivery rate
Tracking
Reliable customer service
4. Create content
Make sure you include content your subscribers find valuable otherwise they will unsubscribe. Include well-written articles, latest news, product developments, sale announcements and tips for building and marketing their business. If you get stuck for ideas visit the top article directories to find an article in your niche. Make sure you give credit to the author by including his resource box at the end of the article.
5. Format content
Use the HTML templates included with your e-mail marketing software to create a professional looking newsletter. If your service does not allow this just send a text-based newsletter. Keep in mind not all e-mail software your clients use will correctly display your HTML newsletter. If you have the option, create and send your newsletter in both HTML and text based formats.
6. Delivery
Make a commitment to deliver your newsletter on a regular schedule. For example send it every week or bi-weekly so your subscribers know when to expect it. To avoid the pressure of creating a new newsletter every week or 2 weeks, write several of them ahead of time then preschedule them to be automatically delivered using your email marketing software.
7. List building
Building your list is a continuous process. The larger your list the more money you'll make. Place a sign-up form on your list building page that includes name and e-mail address fields. Your e-mail company will provide the HTML code for you to copy and paste into your web page. To motivate visitors to subscribe offer a free download such as a free report, video or software.
Here are some ways to drive traffic to your list building page:
add your opt-in form to every page of your website or blog
article marketing
video marketing
joint ventures
search engine marketing
ezine advertising
pay-per-click advertising
If you follow these 7 steps you'll create an online newsletter which will be the pride of your company because you're building customer relationships that will last a lifetime.
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