subject: Mood Media seduces Guess London [print this page] Mood Media seduces Guess London
Mood Media has provided High Street fashion retailer Guess with a custom music channel, through which it can play tracks that have been carefully chosen by Mood Media's sound designers in collaboration with Guess. Mood Media has also supplied the store with a full DJ booth, which is kitted out with the latest Pioneer CDJ decks and mixer.
Mood Media Corporation (TSX:MM/ LSE AIM:MM), a leading retail media specialist, has provided fully-integrated audio, visual and scent solutions to the new flagship store of High Street fashion retailer Guess, which opened in London in September.
Content management software TeamCo, Mood Media's web-based visual application, is used in-store and loaded with eye-catching content created by Mood Media's graphic design team from a range of images provided by Guess to broadcast across a portrait video wall.
Guess has chosen to use a version of its own in-store fragrance, Seduction', with the help of Mood Media to create a sensorial shopper experience worth returning to. Research has shown that the feelings of well being and harmony that are generated from the fragrances can have a significant influence on consumer experiences.
Mood Media already works with Guess throughout their European stores, so it was the natural choice when it came to installing their flagship store in London with a digital signage solution. A tailored audio, video and scent media channel are now essential tools to reflect the forward-looking style and brand experience across Guess stores.
Vanessa Walmsley, SVP of Corporate Marketing, said: Our technology is at the cutting edge of the sensorial media market and our brand-enhancing services can help drive growth in a wide range of businesses. We are delighted with the opportunity to provide Guess with in-store media solutions and look forward to enhancing further stores with our digital signage solutions the opportunities are endless.'
Studies show that the key factors consumers consider when evaluating a commercial experience are odour, cleanliness, space and music. A good experience at this level can make the difference between customers returning or not, so making sure this experience is the right one requires expert advice and technology.
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