Whilst Antigua has been a popular tourist destination for many years now, resorts and hotels in Antigua have followed a trend in more recent years of expanding their range of services and amenities to help visitors enjoy a more exclusive' experience, and to increase their gamut of appeal.
Antigua in particular attracts a largely western market of tourists, with around 70% of all visitors in 2009 coming from either North America or Western Europe. Recent statistics show that the spa industry on the whole is surging forward with some substantial speed; in the U.S. alone, the most recent market-research conducted by the International Spa Association (ISPA) shows that the consumption of spa services is growing by approximately 10% a year, which is a quite staggering number. With spa facilities and treatments becoming more and more commonplace within the context of everyday life in the western hemisphere, it makes perfect sense why resorts and hotels in Antigua have had to respond to these consumer trends by improving their range of spa facilities in order to remain competitive and current.
This reaction by the Antiguan hotels and the tourist industry as a whole is clearly evident in the level and depth of health and wellbeing services that now available to the average visitor to the island. As well as what may be considered standard' therapies such as massages and facials, some Antigua spa resorts are also offering more exotic therapies inspired by eastern philosophy. Dorissima colour rituals' are one example of this extended range of services, involving a far more holistic approach to your classic spa experience - transforming a relaxing holiday into a spiritual awakening and opportunity for personal discovery. The eastern philosophy of Chakra encompasses the physical, emotional and spiritual needs of the individual, and it is in this way that treatments are designed to attempt to address those needs through a process of relaxation and therapy. Tools such as yoga, meditation, aromatherapy, and cleansing rituals using natural ingredients all form part these therapies, which also utilise mainstream disciplines such as massage therapy as well.
With Antigua spa resorts increasing the range and complexity of these wellbeing services, visitors can now expect much more from their vacation than simply a chance to relax and unwind. As already mentioned, some spa facilities are now providing customers with the opportunity to reflect in a deeper way on both their lifestyle and their fundamental existence. With the tourism industry beginning to show signs of recovery following the global financial crisis, who knows what kind of services and facilities we can expect to see in 10 or 20 years' time.
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