subject: Shopping online in India [print this page] Shopping online in India
Shopping online in India is slowly becoming the most preferred form of shopping as more and more people are inclined towards purchasing the stuff from the convenience of their home rather than visiting the store personally. Like other countries, where online shopping has evolved as "The ideal way to shop", people in India too are recognizing the comfort and convenience associated with online shopping though online security issues still remains the major apprehension for Indian masses to accept online shopping as the ideal way to shop.
Time saving is the one of the major reasons for people around the globe to readily accept online shopping as the most preferred form of shopping. The success of online shopping could be judged from the fact that when initially introduced only affluent class people preferred it unlike now where people from different sections of the society are readily accepting it as the easiest way to shop. Similarly, even in India, online shopping trend is emerging by the day gaining acceptance from majority of people.
One can effectively shop online only when he/she has access to a bank account with netbanking facility, a credit or debit card and a computer with internet access. Buyers can then log onto various shopping websites where they can purchase products according to their liking and brand that too at a reasonable or discounted price. Products sold online have less cost price in comparison to same products when sold in a showroom or a store. Thus owners are bound to make more profits when selling stuff online. A part of this profit is passed on to the customers in the form of discount or bargains. Payments for products in most cases are accepted by credit or debit card which is made immediately by the user after purchasing the product. Cash on delivery, pay by cheque are other forms of payment available.
One of the primary ways how online shopping stores can boost their sales is to have a user friendly interface where customers enjoy every purchase and thus spread word of mouth. When people purchase products from an online shopping store and experience a user friendly interface, they immediately recommend it to others. This ultimately results in increased numbers of users to the website thus increasing the revenue for the site owners, who invests in having extensive range of products online at economical prices. It is a win-win situation for the retailer and customers!
Shopping online in India is still to evolve to a stage where it is a winner hands down. The products which are most preferred to be shopped online in India include books, clothes, shoes, perfumes, accessories, men apparel, female apparel, airline tickets, etc.
Travel bookings form the biggest chunk of all online transactions followed by online electronics and book purchases. While there are numerous ecommerce websites selling variety of goods and services, only few websites offer an extensive range of premium apparel, accessories and lifestyle products from top brands with reliable customer service and free shipping all over India.
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