subject: Use These 7 Tips To Create A Call-to-action Website [print this page] If you want to attract website visitors and convert them to customers/buyers, you must have a call-to-action website.
And here are 7 tips for creating a call-to-action website:
1. If appropriate for what you're selling, have the BUY button squarely in the top middle of your home page. Don't waste prime website real estate on "welcome to my site." Instead "Buy this book now" or "Buy this exercise tape now" should be front and center. Drop any coyness about revealing what this site is about.
2. Make sure there's nothing in the way of your home page loading quickly. Flash slows down loading and not every computer has Flash.
3. Absolutely do NOT use light blue text on dark blue background or any other silly combination of text color and background color. Even in these advanced days of technology, the easiest-to-read type and background color combination is black type on white background. Remember, you want people to read your call to action, not comment on how pretty the colors of your text and background are as they click away.
4. Do NOT even think about using small type. People have to be able to easily read your call to action. If they can't, you've probably instantly lost most of your visitors (except your spouse and other family members who have to read that tiny type or else).
5. Do NOT write long, long paragraphs. This is another big turn-off. Write short paragraphs and use a line of white space between each one - and use boldface subheads that get across all the important points. (A visitor to your website should be able to get all the points about your call to action just by skimming the subheads.)
6. Don't talk about widgets if your call to action is about smidgens. There's no time for an explanation about how you were looking for the best widget when you found the best smidgen. If you want to sell smidgens, the call to action is about smidgens.
7. Don't clutter your page with photos (no matter how pretty) that have nothing to do with your call to action. If the call to action is to buy your internet marketing guide, no one (except your mother) cares what the building looks like. A picture of the product might be okay - as long as it enhances the call to action and doesn't detract from it.
When having a website built for you, follow these 7 tips for creating a call-to-action website to prevent your website visitors from clicking away faster than you can say "welcome to my site."
And if your web designer tries to "sell" you light blue type on a dark blue background, remind him/her that you're not trying to win a website design contest. You're trying to sell your products or services!
by: Phyllis Zimbler Miller
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