subject: Contrast, Don't Compete [print this page] Contrast, Don't Compete
Independence - freedom from control, influence, support, or aid of others.
Individuality - The particular character, collection of qualities, and traits that distinguishes one person or thing from others;sole and personal nature.
Teenagers rebel over it, adults fight for it, our country was born with it, consumers flock to businesses with products that promote it, true leaders win elections because of it, people pay more for it, abundance flows to those who understand and appreciate it.
Independence is an attitude. Individuality, your trademark.
Independence gives you control over the unique experiences you offer your clients and enables you to respond faster to their needs and questions. There's no conflict of interest and no asking for permission.
Individuality is the live pulse that exists at the heart and soul of every business. It's the reason that hundreds of businesses can survive in the same industry and why one succeeds while others around it crumble.
You represent your independence and individuality throughout your brand, collaborations, marketing material, in connecting with clients and the online toolsyou choose to use. Products are a reflection of your self image, like mini identities.You canproduce your own TV shows on the internet,personalize your IPOD play lists, screen savers, cell phone ring tones, voice mail messages, blogs, and even your Twitter pages and Facebook profiles illustrate whoyou are.
Individuality shows in the wordsyou use, the humoryou inject, the helpyou offer, the experienceyou provide, and howyou make your customers feel.
You project independence to your clients in what you say, sell, and do.
No one else has your exact collection of memories. If you can script those intostories you provide a way for people to relate to you and a reason for them to connect with you.
As you promote ideas that spread across cyber space at warp speeds remember it's independence that grants you this freedom and it's individuality that allows yoursocial mediafootprint to be different than everyone else's. So declare independence for your life and your business and focus on individuality rather than competition and comparison.
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