subject: Exactly How To Complete Online Directory Distribution and What It Signifies [print this page] Exactly How To Complete Online Directory Distribution and What It Signifies
Submitting to internet directories is one of the most straightforward ways to build links to your websites, however such a practice is not without problems, there is a prevalence of small sites and listing operators who mainly exist to swindle you. For instance a directory operator may constantly launch new world-wide-web sites, focusing all the PageRank they have on the new ones, to make it look like an attractive submission, then eventually they may get forbidden for manipulating page rank etc, or submissions dwindle, and they open a new one, forsaking the old one. Meaning, that nice listing you paid for, quickly evaporates. Directories alone also cannot be your only linking endeavor, you need other types of links as well, that being said, here three of the most important and powerful directories on the web: DMOZ.org, the poorly managed free submission site. It can take months or years to get in, and then a competitor who is a directory site editor can just remove your listing or not approve it to begin with. There have been events where even higher up Open Directory Project editors (so-called meta editors) were corrupt in this way. Still, every new site should be submitted. You just cannot count on it. Yahoo, the top pay directory, has vastly dropped in importance due to Yahoos own decisions to devalue and de-emphasize their directory in their search results and throughout their site. Meaning less and less traffic browses their listing than what used to. They also charge a annual fee, not a one-time fee, of $300 a year. So, in order to submit to them you need make sure you will earn at least $300 a year directly off the traffic & link benefits you gain from the website listing. In general I consider listings for sites whom I think can be rewarded with an increase of at least $10 a day through higher traffic. I know, an actual positive ROI would be around $1 a day, but there are other methods for raising traffic than a Yahoo submission, that would give a much better return on investment, so the gains in my mind have to be substantial to justify it. Best of the Web, what I consider the very last of the finest tier directories, has the benefit of being very similar to Yahoo, but better in that they have one time fee submission options. With a one time fee submission you have 5 years, 10 years, to make up the cost, it is much easier to justify than Yahoos yearly fee (BOTW also has a yearly fee option). Best of the Web has been around nearly as long as Yahoo as well, and throughout the website directory Page Ranks are very close. They have less traffic than Yahoo of course, but they are much cheaper too. Linking is as much about your pages popularity as your sites rankings, and I think being discriminating in your submissions is a good thing and will help make sure you do not over do things and trip any present or future filter or penalty. Another wonderful place to submit your website is my own little directory site (requires a recriprocal link): Submit Your Websites.
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