subject: Methods to Increase PPC Conversions Through Correct Relevancy [print this page] Methods to Increase PPC Conversions Through Correct Relevancy
If you have ever tried PPC, pay per click, advertising simply to be met with poor results, then we do understand the feeling. We are really serious when we state that pay per click is doable, but you really need to learn the right way and employ common sense. Google is invariably trying to strengthen their services and end user experience, and that is why they have become more strict within the last two or so years. Their new Terms of Service have hit hard with many advertisers, but it really helps to know exactly why those changes were designed. But regardless of where you run PPC ads, you'll need to include the most effective strategies and good practices which is really nothing new. With everything said, you will find there's a particular concern with this advertising method that is vitally important to understand.
As you might know, when you are working with Adwords, you have to do all you can to attain a high quality score. A score of 10 signifies perfection, which is the best any person can do. A low quality score could actually make your campaign totally unprofitable which will make you dead in the water. The most significant idea to hold uppermost in mind is relevance. Every aspect of your PPC promotion has to be relevant to all other parts. That is important not simply for quality score points, but it is important for all round conversion rates. You can work to build the most relevant experience in several different ways.
You can certainly still build a list with Adwords, so that means you have to create a modified squeeze page because that is where people will go first. You are highly discouraged from displaying an one page landing page using Adwords, but there are actually alternatives for that. But you can build a fuller landing page which has some articles on it and accomplishes the same effect. Your landing page requires clear relevance to the ad the prospect clicked on. You may be thinking that everybody would naturally do that, but we know for a fact everybody doesn't necessarily do it.
What you desire is for your initial site, a squeeze page, to be relevant in key ways along with your money site. If someone opts in to your email list, and you send that person to your money site, then it's a very important transition point for the two of you. You will accomplish the most effective results if you make your improved squeeze page similar in look and feel as your primary site. The copy on all your pages, landing and primary site, have to be on the same topic which you would think is totally obvious. If you have all the things lined-up, then you will be in a great position. The reason for that is the person will feel more at ease at your main site. So that is what we imply by having relevancy in your complete advertising campaign, and the effect can be impressive.
welcome to Insurances.net (https://www.insurances.net)
