subject: Problems to Expect When Setting up an Online Store [print this page] Problems to Expect When Setting up an Online Store
Whether you're using the most advanced store builder or you're getting your online shop customized by a designer, do expect that you will come across several problems before you are able to fully get into the swing of eCommerce.
While you don't exactly need to be a computer whiz to be able to launch your online store, you will need some technical knowledge. Today's store builder software are pretty straightforward and easy to learn. But do anticipate that technical problems will be the first among a line of issues you might encounter.
Display problems are among the most common of these technical blunders. Make sure you run your online shop in different browsers - choose among the most popular: Mozilla Firefox, Google Chrome, Internet Explorer, Opera and more. Check on the size of the online store in these browsers and do a quick check on functionalities by clicking through your links.
The next issue you have to contend with is that of marketing. You may have built a super online store that literally has everything anyone can ever need, but without an audience or a set of users to appreciate this, it is all in vain. With that, it is important to work with basic keyword research and search engine optimization. You should also try to get relevant links to your online shop. For search engines like Google, Yahoo! and Bing, each relevant link to your online store acts like a vote. The more of these links you get, the better your ranking, the more visitors you will get. Consider also paid marketing to get more targeted visitors that have a higher potential to convert. This is the ideal marketing scenario for you if you have the budget for it.
Another potential problem is supplier reliability. Once you actually start getting orders for the products you are selling, this is the time you will be able to test if you've chosen the right supplier to work with. To avoid hassles, we recommend ordering products from the said supplier for yourself first. This will show you how fast their response time is as well as any customer support they may be able to offer. Dropshipping is also a great alternative supply chain management technique for your online store . Here, the supplier sends the products directly to your end-consumer. Since everything is done in the web environment, it would be easy to replace your supplier should something go wrong.
Those are just some of the problems you can expect when setting up and running your own online shop.
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