subject: Beat the big boys (and girls) in local searches [print this page] Beat the big boys (and girls) in local searches
When you compare the advertising and marketingresources available to large organisations to those of small businesses you can see why some small businesses never grow!
As far as small businesses are concerned, you can put the word 'NO' in front of each of the following:
budget
time
experience
opportunity
Whilst many small businesses and service providers have their own website, they tend to be simply 'leaflets', i.e. something that customers are directed to for information, rather than easily found web-based marketing aids.
Carry out a web-search for 'bathrooms' for instance and you will get page after page of 'big players' but not your local bathroom showroom containing things generally at very competetive prices!
So, what's the answer? Online directories of the yellow and blue variety cost a lot of money and do little to promote your business. Who uses them anyway? Most people use the big 'G' to carry out searches.
So how do you get a higher ranking in the big 'G'? Everyone wants to know that and there are quite a few 'experts' (in reality - bone throwers!) who will tell you that they can!
So in a nutshell a small business needs a service which is:
inexpensive
effective (giving good local search results - even without a business website!)
simple to setup
automatic once activated
How easy is that? Well, it can be done, and we think we can help any small business (even if they don't have a website) to achieve an Internet presence for an annual fee of just 35.
For the answer -please contact the author!
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