subject: China's Auto Shop Automotive Supplies Business 4s Investigation (on) [print this page] China's Auto Shop Automotive Supplies Business 4s Investigation (on)
, Parts (Sparepart), service (Service), Feedback (Survey) for the whole car sales franchise model.
Quickly into the car as a consumer family in China in recent years, is also China's auto industry and the rapidly growing car market a decade. Since 1998, this wide, Buick, Audi took the lead in China since the establishment of automobile brand stores, this form has been the manufacturer's favor. Well-equipped maintenance area, modern equipment and service management, highly professional atmosphere, well-maintained facilities, adequate supply of spare parts, quickly and timely tracking service system, a strong brand concept, a close relationship between production and marketing, quickly Copy the spread of many domestic manufacturers. In 2002, the car consumption showed growth spurt, while consumer and automotive-related industries, especially the 4S shops are mushrooming. Enterprise car off the last two years major wave of network expansion. As of October 2006, Federation of Automobile Dealers Association statistics, China had nearly 10,000 auto 4S shop.
Trading patterns from the development of automobile history, foreign automobile dealers, often experienced from the "4S shop" to "auto market", and then return to "4S shop" process. And because a late start, China's development process, directly from the "car market" to "4S shop," two-step mode. Regional industrial economy in the late start of the industry, can learn from other parts of the experience has been accumulated based on can often achieve a higher growth rate. Behind in the rapid development, but often also at the same time there are many disadvantages. 4S shop car car sales as the mainstream of China's current model, due to poor management of early blind expansion with congenital "short board" beginning to show: large investment and high operational costs Marketing Homogeneity, profit stretched, all of 4S store sales increased pressure.
2008 8 1st, "The People's Republic of China anti-monopoly law" into effect. On the whole, "anti-monopoly law" does not change the existing domestic automobile marketing mode. Currently, China's car market is not a monopoly of the major problems, but excessive competition and even vicious competition. Authorities said the Ministry of Commerce, "auto brand sales management for the" General Article provides: "domestic and foreign automobile manufacturers in the domestic sales of production cars, should establish a sound system of automobile brand sales and services, improve marketing and service level" . 4S shops and auto mode is consistent with this requirement, set sales, maintenance, service integrated marketing model is the current situation for China's economic development and consumer demand, not only will not change, only more perfect.
View of the 4S shop car car sales in China's mainstream, and its vast size, combined with the world Financial Turmoil of the car sales industry, business conditions, investigate and understand the market in the rear, especially the Aftermarket business realities and to analyze its after-sales market constitutes an important source of profit, the promotion of their healthy and rapid development, and improve business profits to enhance competitiveness in order to survive, it is necessary.
Related Reading: China's auto shop automotive supplies business 4S Survey
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