subject: The big names in online booking, contrasted Google Travel [print this page] The big names in online booking, contrasted Google Travel
Google, as is well known for months now, look at the airline with great interest. The world of airlines and online travel agencies, however, Google does not see itself in a good eye. Object of contention is the acquisition of ITA Software, a company that today provides some of the most important players in the booking on the Internet information on flights, routes, connections and prices. The result was an alliance, called FairSearch.org, whose purpose is to ask the U.S. Justice Department to block the transaction, so as to avoid the risk of being able to create a situation that would see Google in a position of monopoly de facto, to the detriment of other stakeholders.
Google Travel, or whatever the name of the project, not to be done: this is the cry of Expedia, Kayak, Sabre Holdings, Farelogix and many other companies. According to the alliance that will challenge the search engine, if you really are in Mountain View is a need for better searches on flights, Google can just make an agreement with ITA Software become customers rather than simply putting their hands in their pockets to accommodate pulling a check for 700 million dollars.
For its part bigg replied that the only interest is to be able to provide more precise navigation and detailed information on flights, even going to promote web traffic to online agencies. The company spokesman Adam Kovacevich, in responding to the accusations, of course did not mention the need to recover lost ground against Bing. The search engine branded Microsoft, in fact, since its launch dated June 2009 provides an efficient platform for the comparison of different offers on flights and this is one of the few added values that Bing is now able to show off in their match against online search leader.
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