subject: Photography Sales And Selling Tips: 7 Power Words That Will Skyrocket Your Sales And Profits [print this page] "The power of words is immense"The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire." Emile De Girardin, French Journalist
Most photographers don't realize that the words they use are extremely important to their success and cash flow. In fact, using the correct words is one of the easiest ways to improve your photography sales and profits.
You see, people subconsciously are influenced and persuaded by the words you use. Use the right words - (what I call the "power words") and you succeed and prosper. Use the wrong words and struggle and suffer.
Here are 7 of the most common "deadly words" which most photographers are using every day. These words are costing them sales and profits. Plus, I've included the "power words" to use in their place along with an example and some notes:
Deadly Word #1: "Buy" - Instead, use the Power Word: "Invest" or "Own" Bad Example: "When you buy this photograph, you will really enjoy it." Good Example: "When you own this photograph, you will really enjoy it." Notes: No one wants to "buy" anything - however, people do want to "own" things.
Deadly Word #2: "Customer" - Instead, use the Power Word: "Client" Bad Example: "I'm sorry, Mr. Lewis is with a customer." Good Example: "I'm sorry, Mr. Lewis is with a client." Notes: Using the word "client" implies you are a true professional person.
Deadly Word #3: "Sitting" - Instead, use the Power Word: "Session" Bad Example: "Let's set up a time for your sitting." Good Example: "Let's set up a time for your session." Notes: By using the word "session" you are demonstrating that you are worth more money for what you do, and that you are more professional and talented.
Deadly Word #4: "Shoot" - Instead, use the Power Word: "Photograph" Bad Example: "Let's set up a time for me to shoot your daughter." Good Example: "Let's set up a time for me to photograph your daughter." Notes: The word "shoot" is a terrible word. It is unprofessional and disrespectful to you, your art and your client.
Deadly Word #5: "Price" - Instead, use the Power Word: "Investment" Bad Example: "The price is only $145." Good Example: "Your investment is only $145." Notes: Using the word "investment" helps your client see that what you do is extremely valuable and, indeed, is a true investment for them.
Deadly Word #6: "Picture" - Instead, use the Power Words: "Photograph," "Portrait," or "Image." Bad Example: "Isn't this a great picture?" Good Example: "Isn't this a great photograph?" Notes: The word "picture" is a very disrespectful term for your artwork. If you use it, it clearly shows the client you do not value what you do... so she doesn't value it either.
Deadly Word #7: "Big" - Instead, use the Power Words: "Adequate," or "Appropriate." Bad Example: "This big size will look really nice in your home." Good Example: "This is a very appropriate size for your home." Notes: You can make a lot more money, and have your photographs enjoyed much more by having your clients invest in wall portraits as home dcor. But NEVER refer to a wall portrait as a "big" one! Just don't use the word "big" ever.
Now, this may seem so simple that you might be thinking it's stupid. But I assure you, the above 7 "Deadly Words" are costing you photography sales and profits that rightfully should be yours. Use the "Power Words" instead, and watch your profits and cash flow dramatically improve! They work for me, and they will work for you as well.
by: Charles Lewis
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