subject: The Upsetting Local Pattern with Insurance Marketing [print this page] The Upsetting Local Pattern with Insurance Marketing
Perhaps you have observed an interesting development the last few times you have searched online using the term "your city insurance". After conducting searches for more than 27 main markets, I have seen the exact same unsettling development in all of them. And if I'm forecasting this correctly, it could mean the loss of thousands of dollars of premium to your agency. Taken away from you almost without your knowledge.
This is what I noticed: National lead generation companies are starting to bump local insurance agents off the first page of search results for their city making those agents virtually invisible to people looking for an insurance quote in their city.
It is usually widely known that the majority of individuals do not go beyond the first results page when the search for something online.
You may be asking yourself, "So what's the big deal about being on the first page of Google?" Not only does a first page listing virtually guarantee hundreds of visitors to your website each month, but it means that those visitors are actively seeking an "insurance quote" which means they are in buying mode. In other words, they are targeted traffic.
Therefore, losing these visitors could result in substantial revenue losses for your firm.
But, it's not too late to act. There is still time to beat these national companies at their own game. What you need is usually a general grasp of Internet search engine Optimization concepts. Let's start using the first step to getting back on the first page.
First Step: Be certain that your main keyword is actually used throughout your On-Page Optimization (Meta description, Meta Keywords,and also H1 tag). You will probably use the term "your city insurance". If you don't know how to make these changes yourself, just contact your webmaster. It is usually possible that you will have to guide them based on your specific needs, since lots of webmasters are quite good at designing attractive sites, but do not completely understand SEO principles.
Second Step: It may be that the the majority of critical part of returning your site to the first page of search results is actually your link growing effort. You need to build hundreds or even thousands of back inbound links to your web-site using the anchor text of your keyword. As before, this is usually likely to be "your city insurance". Every single back link is interpreted by Google as an endorsement of your web site under the category of "your city insurance".
Valuable repositories for back backlinks include forum postings, blog comments, plus article directories.
But you shouldn't wait too long to start taking back what's right fully yours. Tighten up your online presence and also return your site to the first page of Google search results before too much damage is done.
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