subject: Help with AdWord success [print this page] Help with AdWord success
Having a good AdWord campaign has proven results in achieving higher success for businesses. I am going to be outlining some tips to help towards your successful AdWord campaign. An Adgroup is simply a basic family constructed of AdWords. A collection of ads and keywords built around a theme. Your advertising campaigns should be composed of multiple Adgroups, to increase your chance of success. The AdWords system will construct a theme of all your Ads and keywords in a specific group, and determine whether to place your Ad on a certain content page. This is why it is important to build each of your Adgroups around a consistent theme.
Keep in mind to focus on one of the services or products your advertising, and ensure that your Ad appears on the most relevant content pages, your Adgroup keyword list will help determine this. Each Adgroup needs to have a tightly themed collection of keywords. These keywords need to relate very closely to one another and to the Ads in the specific Adgroup. The closer your keywords and Ads are related the more likely your Ads will be targeted to the right audience.
To help avert your Ad from being shown on web pages to do with irrelevant topics; you need to choose the right negative keywords. These will be words that you don't want to associate with your site. This will help protect your Ad from receiving untargeted clicks. You have a smaller chance of appearing on irrelevant pages if you have a strong use of negative keywords and theme. A solid group of negative and positive keywords is crucial in achieving success.
Your Ad, on the search network will only be shown to users when they are specifically searching for results using one or more of your chosen keywords. Whereas on the content network, users who have searched for particular interests and have browsed various sites will come across your Ads from the sites they have browsed, associated to your chosen keywords.
Users on the content network differ to those on the search network. The users on the content network haven't specifically searched exactly what they are looking for, so your Ad will need to attract these users. You need to use convincing and direct text in order to maximise the qualified clicks you receive. You need to relate to the type of user browsing a webpage, and create an Ad that will attract them immediately. Make sure you are clear in telling the audience exactly what you are offering on your site, and think about highlighting any special offers, features or products available on your site. A good tactic to try is to display the price of the product in your Ad, if it's a good price many people will click on it, as they are drawn to the low price instantly.
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