subject: 3 Important 3-Letter Acronyms for Making Money On the Web [print this page] 3 Important 3-Letter Acronyms for Making Money On the Web
Those who are interested in making money on the web will soon find a lot of acronyms to decipher. Three of the big ones are three-letters SEO, SEM, and SMO. Let's look at these three a little closer so you learn a bit about them as well as a bit about how to apply them.
SEO
SEO, search engine optimization, is the act of optimizing your website so that search engines will send you free traffic. Stuff you do on your site as well as on other sites can equate to traffic and a good chunk of that traffic could be pre-qualified people who are ready to buy something something you could be selling.
SEM
SEM, Search engine marketing, encompasses marketing on search engines. Google Adwords, for instance, offers you the ability to pay per click for traffic delivered via sponsored ads. If you figure out which words to bid on, how to optimize your Google quality score, and how to write great copy and then link it to more great copy, you could be at the receiving end of payments.
SMO
SMO is social media optimization. Web 2.0 is all about tools that allow you to interact with others socially. Social tools help people network, share information, build relationships, and make buying decisions. Optimize your online biz for social media and you can cash in on some great success.
So, how do you learn how to become an SEO guru, SEM expert, and SMO aficionado? There are plenty of ways. You can learn through reading articles, attending webinars (check out the 7 days to success free bootcamp in the sidebar of this blog), buying e-books and memberships, and through trial and error. Getting educated on all three can definitely help you get traffic, build relationships, develop your brand, and make money on the web.
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