subject: Things to Do Before You Launch Your Free Online Store [print this page] Things to Do Before You Launch Your Free Online Store
So, you already started to build store and you've set a launch date? Before you actually unveil your free online store to the world, it is important to have a plan. There are many aspects of selling online that goes beyond just putting up a website to host your products.
Before you have your grand opening, it would be best to work out the details of your free online store and to design the flow of products. Let's start with the supplier side. If you are already starting to build store, then I assume that you've already chosen your niche market. If not, then think about this first as it would affect the overall look and feel of your free online store.
Choose a niche that you could work with for a long time. It would be even better if you could target one that you are familiar with or are interested in as this would help you develop content for the free online store and have some creative input to the design.
Then, find a supplier for your store. It must be someone reliable and preferably with solid experience selling online. While the traditional supplier would let you select the product, maybe give it to you at wholesale prices and then ship everything to you once you've ordered and paid for your supplies. However, today, things are different. Methodologies like dropshipping now allow a merchant to sell online immediately by selecting from a virtual warehouse or an online product catalog and listing them online whether or not the product is actually on-hand.
Once you're settled with the supply side and you've fed everything to your free online store, it's time to think about the other end of the purchase cycle. Building a good, reliable order fulfillment process is just as important as choosing the right supplier.
Order fulfillment is the only chance you get to make that customer into a happy one. This is where they root your service level and if they would be doing business with you again. That's another plus for dropshipping as suppliers that sell under this method complete the order fulfillment process for the merchant.
Once the payment is received and the order is sent out, don't forget to thank the customer for his or her purchase from your free online store. If needed, offer after-sales support and have a flexible return and exchange policy in place as this has good impact on your overall performance as a merchant.
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