subject: Seasonal Strategy - Sell Online Better During Holidays [print this page] Seasonal Strategy - Sell Online Better During Holidays
If you are one of the thousands who successfully make money from home by selling online, then you need to differentiate yourself by having a seasonal strategy. There are several ways to make ecommerce easy by designing a strategy around seasons. For one, you can base it on holidays. Two, if you've been doing it for a while, you can trace performance of how much you've sell online every month and every year, see if there's a pattern of increase and decrease on a monthly basis. If it shows the same rise and fall patterns occurring on the same months year-on-year, then your product maybe affect by seasonal buying.
In retail, one of the most obvious general trend to take a look at is the December holiday season. Ecommerce easy affected by the buying trend during the holidays as it is more convenient to shop online than it is to do it the traditional way, giving you better opportunities to make money from home.
The increase in purchases usually start in September, reaching its peak in November. You need to prepare to sell online more aggressively during these period by adding promos and packages to your usual inventory. In 2009, the value of average orders merchants were able to sell online during the Christmas season increased by 94% over the 2008 holiday sales. As more people begin to find ecommerce easy and grow more comfortable with the security of their purchases, the possibility of repeating and even topping these growth trends becomes near-reality.
Some of the things you can improve to make ecommerce easy is to focus on your store's online visibility during the holidays. Your pay-per-click campaigns is one way to do this. Competition will be tough during the holiday season, so it would be best to reallocate some of your budget to drive up bids on your top keywords. In other words, you may need to invest more to increase your ability to make money from home in December. You can also consider adding keywords related to the holidays and tweaking your ad copies to include holiday keywords such as "gifts", "gift ideas", "holiday promo" and more.
Consider also the more relevant offerings that your market will appreciate. An example to make ecommerce easy for the buyers: free shipping. It is generally more difficult to ship during the season and the rates for shipping are higher due to the volume of product movement, so offering this for free can increase your overall sales.
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