subject: Trends In Web Design For Online Retailers In 2011 [print this page] The most powerful e-commerce tactics in 2011 are based on Magento ecommerce, the software that has far outpaced any other platforms for online stores in the world, according to Google statistics. Magento comes in three levels to fit any business' needs. The first is the free Community edition, the open source platform, the next is the Professional edition ($3,500 per year) and the top is Enterprise ($13,000 per year).
According to Jarod Clark, web development expert, his web design firm made the decision to use the Magento platform exclusively in 2009 and his team of Denver Magento developers have been working with the Magento e-commerce platform since it was in beta testing three years ago. Magento has assembled a powerful resource for Magento developers in Denver to use to create the most intuitive online shopping carts for customers with the overall goal of providing the best experience possible, which is the reason for this exclusivity.
Included in the functionalities and features Magento delivers to web development, especially for sales marketing are:
Facetted / Layered navigation for filtering products intuitively. Magento offers control over which attributes are filterable to help improve the shopping experience. To improve the customer's experience, Magento allows the user to control the attributes filtered by in searches.
Targeted merchandising system. One on one marketing can be re-created by automating it, which this integrated functionality allows. Logic is built in to present products and offers to customers and wholesalers that they are most likely to act upon based on the information about the client and their browsing and purchase history. For example, if a customer has purchased a specific workshop tool, say an 18V DeWalt product as in the case of ToolKing.com's Magento store, that same client is much more likely to purchase compatible tools because they can share batteries and charges.
Rich Promotions and upselling functionality. Marketing Promotions and Tools including flexible coupons, up-sells, cross sells and related products. Marketing and Merchandising are the focus of the streamlined management instead of implementation details.
Marketing Reminders automatically by email. This function enables merchants to increase customer retention through sending configurable, automated email reminders to customers for abandoned shopping carts and wishlists.
Magneto B2B and B2C. Magento allows authenticated B2B/logged in clients to utilize the solution to place orders by supporting both groups of customers in one consolidated installation.
Because of its convenience to shoppers and spared expense to business owners, online shopping is here to stay. Predictions by Forrester Research, the respected independent technology and market research firm, are that U.S. By 2014 online sales will reach almost $249 billion at a compounded annual rate of 10%.
Copyright (c) 2010 Janet Webb
by: Janet Webb
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