subject: Tips for Promotional Distributors: ways to increase your brand awareness online [print this page] Tips for Promotional Distributors: ways to increase your brand awareness online
As a promotional distributor, you have many issues to deal with. You need to ensure that prepress services like vector artwork and embroidery digitizing are met at the lowest possible rates, you need to keep tabs on your competitors' product offerings and prices and you need to ensure that your customers are satisfied. But most importantly, you need to ensure that your sales and business grow, even in tough times.
It is no wonder then that many promotional distributors don't have a presence on social media networks. There simply isn't enough time in the day! But, in today's day and age, neglecting social media marketing can be a fatal mistake.
Over the years, the internet has increasingly become one of the most important mediums marketers rely on to generate sales. While personal interaction should not be underestimated, the fact is that if your brand is not visible online, you're missing out.
Social networking is an integral part of any company's online marketing strategy and this holds true for promotional companies too.
The following tips will assist you to increase your awareness and sales online:
Spend time: Most social media tools like Linkedin, Facebook and Twitter are free. Thus, you will be getting results without spending money. However, you do need to spend time on your business pages and profiles on these networks. Make sure that your social media pages are up-to-date. Remember to be patient. While you may not have too many followers on a business fan page on Facebook, if you update fresh, interesting content on it, your number of followers will only increase in time
Be consistent: Make sure your website and Facebook Business Pages have the same look. Your Twitter background should either incorporate your brand colors or logo. Create a user name that you can use across all social media sites that is relevant to your business
Give valuable information: Many distributors are tempted to push hard for sales through social networks. However, if all you offer on social networks is repetitive messages about your products and discounts, you will lose your followers' interest. People are more likely to enjoy viewing an inspirational video or reading a funny joke posted to your Facebook page than be bombarded with messages about your new offers
Participate: Re-tweet interesting tweets on Twitter or participate in discussions in Facebook groups you are a member of. Social networks enable communication, so make sure your voice is heard too. However, don't offend people with your views. You never know which reader might just be a potential customer
Network: Identify Influencers in the social media networks you use and get to know them. These people could refer their friends and clients to you, this resulting in increased sales and business
The promotional products industry is a dynamic one and if you want to beat the growing competition, you have to be ready to change. Just like technology for prepress services like embroidery digitizing and vector artwork has changed over the years, marketing strategies need to change and become more innovative too.
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