subject: Overwhelming Trend Of The International Brands To Enter Chinese Childrens Wear Market [print this page] Research Report on Chinese Children's Wear Industry, 2011-2012
Currently, the annual sales volume of Chinese childrens wear industry exceeds 3 billion, with the market scale of over CNY 80 billion. Since 2005, the fourth baby boom of China has occurred, which will last for 10 to 15 years. By the end of 2008, the number of Chinese children aged from 0 to 14 has reached 250 million. In the future ten years, the childrens wear industry will win the consumers with the strongest economic strength. Furthermore, with an enormous population base of newborn infants, the industry will continue developing in a positive way. ( http://www.bharatbook.com/detail.asp?id=158365&rt=Research-Report-on-Chinese-Childrens-Wear-Industry-2011-2012.html )
In recent years, the sales volumes of various kinds of childrens wear in Chinese urban and rural areas have shown a trend of increase with an annual growth over 10%. As for consumption levels, the major demand has turned from medium and low-grade products to medium-grade products. The demand for medium and high-grade products increases rapidly. As for consumption volume, the consumption among middle-income group, upper middle-income group and high-income group shows an obviously rising trend, while that among lowest-income group, low-income group, lower middle-income group and highest-income group shows a downward tendency. The trend has illustrated that the middle-income group is the main body of consumption.
Chinese childrens wear enterprises have no leading brands, let alone listed companies. There are over 1,000 brands in Chinese childrens wear market with low concentration, however.
Childrens wear is different from adult clothes. When parents buy clothes for their children, the fabric of the clothes is their first consideration. The fabric shouldnt be harmful to childrens skin. Then, parents will consider the safety. The zipper and buttons shouldnt hurt their children. When their children become a little older, parents will take quality, design, prices and brands into consideration.
In recent years, many famous Chinese childrens wear enterprises begin to cooperate with international brand companies. There is an overwhelming trend of the famous international brands to enter Chinese market.
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