subject: Choosing A Corporate Holiday Gift Basket [print this page] Successful businesses and corporations often give corporate holiday gift baskets from time to time. These gifts are given to excellent customers, the most hard working employees and sometimes even potential clients. The reasons that corporate holiday gift baskets are given are to express appreciation and to fortify business relationships.
The truth is that clients who receive pleasant holiday gifts are more likely to give their custom again in the future. Similarly an employee who receives a corporate holiday gift basket as a reward for hard work is more likely to maintain their high level of performance. Nevertheless there is certain etiquette when it comes to giving corporate holiday gift baskets so before doing so you will need to consider what you should and shouldn't do.
What to Do
When giving a corporate holiday gift basket it's a good idea to make sure it reflects the tastes and habits of the recipient. Gift baskets containing gourmet food or wine are often popular choices and on the whole they are very well received. Then again if the recipient is on a diet or does not drink alcohol then such gift baskets might not go down very well. Know who you are buying for and choose your gift basket accordingly.
If you are going to give corporate holiday gift baskets to certain clients and employees make sure that you do it well in advance of the holiday. If you leave things until the last minute then the gift baskets will be more expensive to ship. Furthermore you are more likely to make a mistake if you rush. Giving gifts early involves much less stress.
Keep your corporate holiday gift baskets free of any religious nuance. If, for example, you give a Christmas holiday gift basket that includes items associated with the birth of Christ and the recipient happens to practice a different religion or is an atheist then you will be embarrassed and they may be offended. Corporate gifts should always be impartial when it comes to religion or politics.
Things to Avoid
When picking out corporate holiday gift baskets you will need to make sure that you do not send anything that looks cheap or shoddy. The recipient needs to feel that you value your business relationship with them enough to send them something at least half way decent. Poor quality gifts are rather insulting and those who receive them secretly wish the giver hadn't bothered.
On the other hand it is important not to send anything that is excessively expensive. This could make the recipient feel obliged to return the sentiment in some way and this is entirely the wrong reason to give such a gift. An excessively pricey gift basket may also make the recipient feel that you are trying to cajole them in some way. The best policy is to look for corporate holiday gift baskets that have a middle of the range price tag.
by: Gina G. Stewart
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