subject: 4 Profitable Poster Use During The Holidays [print this page] So you have all the poster printing details fixed. You have a nice design that is attractive and your poster printing methods makes your posters tough against the environment. The next thing to do is to use your color posters effectively this holiday season.
You might be wondering though how exactly can you do that? You cannot just post your posters randomly throughout the neighborhood. You must have a plan so that you can get all those holiday shoppers looking at your promotional posters. If you want a guide on how to do this plan, here are a few suggestions on how to effectively use your custom posters for the holidays.
1. Use them as part of decorations.
The easy thing to do to effectively use your color posters is to use them as decorations. Since you will probably have holiday themed custom posters for the season, you might want to integrate them with your shop decorations. Put them in your shop windows, your shop door or maybe near your counter. Basically you just need to place them at the more visible parts of your shop or selling area so that you can maximize its exposure to the most number of people.
2. Deploy them at major shopping areas.
Beyond your shop or selling area though, you might want to post your color posters in high density areas where shoppers pass by or hang out. The mall or a department store of course would be ideal for this. You can post them at hallways near entrances and exits, the food court or food area and of course you can also try the comfort rooms. All these locations will probably have lots of people doing all the shopping rituals of browsing, buying eating and going to the comfort room. Most of them should be on the lookout for a great bargain and with your posters there you'll have a good chance at attracting them to your business.
3. Post them near travel stops and stations.
A lot of people travel over the holidays, that is why travel stops and stations are also great places for posting your color posters. You can try the local and interstate bus stops at your area, the bus station itself, the train station, airports and seaport lobbies. All these areas will probably have lots of people traveling to connect with family and friends. This is the perfect time to at least capture their attention to that they can make a note of visiting your store before they leave or after they arrive.
4. Use holiday offers to boost impact.
Finally, you can try advertising your holiday discount packages using posters. Yes, besides your product posters, it is important that you spread the word about your holiday sale or discount offerings to as many people as you can. Everybody is looking for a bargain this season and you want people to see your offerings as much as possible. So besides your usual advertising full color posters, post some promotional offers to boost their impact.
That should be enough for you to deploy your color posters effectively. Try to use these tips for your own poster printing campaign.
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4 Profitable Poster Use During The Holidays
By: Lynne Saarte
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