subject: An Automated Keyword Tool Can Save Your Hours [print this page] Thorough keyword research should be the foundation of everything you do online. Selecting the right keywords can be the difference between success and failure when it comes to internet marketing.
So why is keyword research so important?
It's important because there is no point trying to optimise your web pages or your ppc campaigns for keywords that are too competitive or too expensive. There is no point in targeting keywords that are uncompetitive if the thousands of visitors they generate do not want to spend any money on the product or services you are offering to them.
Keyword research is not just about identifying high traffic keywords. What keyword research is really about is identifying keyword phrases that have a really good probability of making you money!
You need to be focused on finding keyword phrases that associated with people who are looking to take action. Action focused keywords are the phrases that will make you the most cash.
For example, if a keyword phrase contains the word "buy" or "review", it suggests that someone is looking to buy something sometime soon, either straight away or once they have read a review that confirms that their buying decision is a good one.
When you have generated a list of keywords to target, you should read each one carefully and ask yourself what the intent was of the people typing in the phrase. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
If you're struggling to identify the intent, you could try running your keywords through the free google keyword tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.
This follows because advertisers are literally prepared to pay more for keyword phrases that make them the most cash. So if advertisers are paying two dollars per click for a keyword, its because that keyword is generating sales.
Concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases that generate cash in a given niche. Don't simply choose keywords that generate the most visitors, you need to find keywords that will bring you the most cash.
There are several keyword software packages available today that literally automate the process of researching and finding profitable keywords using the process I've just talked about.
by: Richard Taylor
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