subject: Online Coupon, Discount Vouchers and Printable Vouchers – What's the Difference? [print this page] Online Coupon, Discount Vouchers and Printable Vouchers What's the Difference?
This article will explain the different types of discount vouchers and coupons available to the consumer. If you like me and shop quite a bit at supermarkets and online shops, then you must have used coupons, discount voucher codes or promotional codes to obtain instant discounts, which is redeemed at the point of sale. This type of marketing is highly effective becausemost purchase decisions occur in-store and at the point of sale. With the rise in online shopping, many online stores are offering customers promotional codes or discount voucher codes to be used at the checkout. Let's have a look at some of the various coupons and vouchers available:
Shopping Vouchers or Gift Vouchers
Gift Vouchers, which is also called Shopping Vouchers is simply a form of credit which is a monetary equivalent that is sold byretailersto be used as an alternative to a non-monetarygift. These gift or shopping vouchers have become increasingly popular as the recipient of the gift voucher can use it at their discretion. Most retailers offer shopping vouchers this includes traditional as well as online shopping stores.
Online Coupons or Discount Vouchers
With the increase of the online shopping, many online stores are offering discount voucher codes or e vouchers which can to be used at the checkout of the online store. In most instances the coupon promotional code will allow you to get an instant discount before payment needs to be made.
Printable Vouchers
Online stores and restaurants have to find innovative ways to engage with the customer and one way to do is this is to offer discounts. In Europe and the USA there are many specialised websites which allows customers to print coupons and have this redeemed at the participating store. This is done for brand awareness and is usually in exchange for the customer to opt in to some sort of additional marketing.
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