subject: How Can Retailers Provide Excellent Service During Post-Christmas Sales? [print this page] How Can Retailers Provide Excellent Service During Post-Christmas Sales?
For retailers, the post-Christmas sales represent an important time of the year. With staggering footfall in stores, increased online traffic and plenty of telephone orders, what can businesses do to ensure their customers are getting a good experience? Here are 10 tips for providing a better level of service.
1. The first thing to do is make sure that you have all your sales items conveniently laid out in store. If possible, make plenty of room around the racks, so customers have room for manoeuvre.
2. If you really want to guarantee customers receive an excellent experience, make sure the stock you put out is not just recycled sales items from last January or the January before that.
3. You'll also need to ensure that your website is able to cope with the increased number of visitors it's likely to receive pre- and post-Christmas. If your site crashes, you could miss out on lots of sales.
4. As you'll be keen to take as many orders as possible, you'll need to ensure your online e-commerce function is as effective and easy-to-use as possible. Don't give your customers any reason to go elsewhere.
5. In store, make sure you have plenty of employees on hand to help your customers. The tills are likely to be very busy, so make sure there are plenty open and waiting to help.
6. One useful tip is to have a separate till open just for returns and exchanges. That way, customers who bought something before Christmas receive a great follow-up service.
7. As your stores are likely to be very busy, it's important that they aren't too warm. If you have heating on, keep it at a moderate temperature. Your staff will thank you, too.
8. All staff that customers are faced with need to be well-trained and knowledgeable about the products and the stores. If a customer needs to know when a product is coming back in stock or where there are other stores in the chain, then the staff should be helpful and friendly.
9. Make sure you have enough people answering the phones - they're likely to be red-hot. If that is likely to be too big an expense, then consider using an outsourced call centre to deal with all your UK telephone answering needs. They can work to your specifications and deal with calls as you advise.
10. Once again, you may want to have a separate line or option available for customers making returns or wanting to do exchanges.
To give your customers an excellent post-Christmas experience, why not get a quote on using an outsourced call centre? They can deal with all your UK telephone answering needs and make sure everything gets dealt with professionally and efficiently.
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