subject: Take Control! Use Pay-Per-Leads [print this page] Take Control! Use Pay-Per-Leads
Why pay-per-leads? That's a question a lot of us in the IT industry would love to know. After all, we've heard a lot of bad things about this. But does this method really work? It sure does. It's a recent development, but it's already stirring up a whirlwind of reaction from all business sectors, IT particularly. Many applaud it, but there are those who don't. Telemarketing is still the name of the game, yes, but another player is on the field now: buying qualified leads.
One of the main reasons why this lead generation method is so attractive is because of its simple set up. No need to worry about processing so much paperwork, since there's nothing big to arrange in the first place. You just have to go to a reputable provider of leads, tell them what market you seek to target, minimum number of leads you want every month, and then away the go. That's how easy it is.
Another reason to take note is that getting leads from this system is fast. Telemarketing takes a very long time to generate consistent leads. That's because they have the long-term supply of technology leads in their mind. It's different with buying qualified leads. They are after result now. They need to get leads for you now. It's the perfect solution for those in the software industry, where operations are somewhat seasonal. It would be troublesome to arrange a telemarketing campaign, only to have the leads coming in when you don't have anything to sell for now.
Pricing is another good reason. It may look expensive at first, but buying qualified IT leads is relatively cheaper compared to telemarketing, which you would have to maintain for a specific number of days or months. If you tally up all the charges you have to pay between the two, then you would realize that buying leads is the sure winner. There are not fixed rates to pay, and you can cancel the lead generation once you get the desired number of leads. In case you need leads again, you can tell them to renew their operation. Plus, in case the leads you get turn into duds, and it's not your fault, then you can have new ones at no extra cost. So it's obvious how much advantageous this is for you.
You can also be sure that you get very reliable leads, too. Since the payment set up is pay-per-leads, your lead providers will have to exert extra effort and care so that you will not receive bad leads. They will make sure that you only receive good ones, since that's the only time that you will pay them. It would be to their disadvantage if they keep on churning out bad leads that they will not receive payment at all.
Last but not the least, the leads you buy directly are prepared by the experts. They are the professionals who make sure that IT sales leads are of the utmost quality. They perform in-depth analysis of your market, research the appropriate parties to call, and formulate the proper scripts to convince the prospects they talk to will try your firm's offer. And they can do all that even before they make the very first call. That's efficiency that cannot be matched by telemarketing at all.
So, if you want to gain an edge in the IT industry, buying qualified leads directly may just be the right thing for you. Go ahead and see for yourself. It might just be the right fit for you. There's nothing for you to lose at all.
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