subject: Online Reputation Management - Maintain Perfect Image Online [print this page] 1The biggest problem is getting a bad reputation online and the worse is when it goes public.
Just like the ostrich who after sensing danger around buries his head into the sand, we do not advise the same to you, you may harm yourself even more.
Most people now look online to research a company or a person for many reasons, here are some
A product or a service
Potential employee
Investing
If you procrastinate till all the negative content begins to appear in various search results, then there is a huge possibility of it being a very long and difficult task to undo. Of course, you can get rid of it, but it is much easier to be defensive and cease to be the first. Just like the popular saying, "prevention is better than cure"
The main motive behind burying negative content as soon as possible, because it naturally attracts more negative comments and it is extremely viral in nature. Online Reputation Management could be an answer
The major search engines always want to be updated with the most relevant stories, because of which they refer to active sites where the negative content grows; it is of course a massive influx of activity which in turn stimulates Google to see the site for the keyword.
The main reason is that most of these viral sites are used often by customers and they tend to have a lot of weight in the search engines. Online Reputation Management is the solution
In such situations, it makes a lot of sense to counter attack such negative sites with loads of positive posts, press conferences and being active on timely basis.
