subject: How can we help connect customers with their perfect item when online shopping? [print this page] How can we help connect customers with their perfect item when online shopping?
The Starting point for connecting customers with the right product is a site search that works. The user experience on many sites is often poor, with customers being unable to find what they're looking for or having to wade through lots of irrelevant results.
Locayta provides the site search on some of the UK's largest sites. Locayta Search learns from what customers are searching for, as well as providing a host of sophisticated features including intelligent navigation, predictive type-ahead and Locayta's unique Balance Factor technology allowing retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. Configuration settings are editable via the control panel, giving retailers complete control over the behaviour of Locayta Search on their sites.
The second element to finding the right product, is providing relevant product recommendations. Locayta's merchandising platform, Locayta ESP, tracks customers behaviour on the site and uses behavioural merchandising algorithms to provide relevant product recommendations in real-time. The effect is to increase online revenue by as much as 30%.
The next consideration is the effective use of Visual Merchandising. Locayta ESP enables the retailer to completely control the visual elements on their site, including banners and display advertising. Locayta ESP can be used to dynamically generate landing pages that are SEO-optimised for customers arriving at the site from Google. Locayta ESP can also be used to dynamically generate category pages with the exact sequencing of products being based on metrics chosen by the retailer including: margin, popularity, newness to site and stock availability.The final element is personalisation. As Locayta ESP includes a rules engine, if a retailer can describe an outcome they wish to achieve on their site, then Locayta can deliver that level of site personalisation.
Locayta ESP offers a single integrated platform, to provide Site Search, Behavioural Merchandising, Visual Merchandising, Behavioural Targeting, Personalised Email Recommendations and much more. Visit www.locayta.com to find out more.
Also available from Locayta is Locayta Shop Window,a shopping widget that retailers can deploy on third party sites wherever they might otherwise use display advertising. It is a quick and cost-effective way to create additional sales channels. Locayta Shop Window, supports the full functionality of Locayta ESP allowing customers to browse and search products, view product detail pages and add to basket. When customers are ready, their basket is automatically transferred to retailer's eCommerce checkout page.
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