subject: iCard – Online Gift Cards [print this page] iCard Online Gift Cards
Gift cards are a great way to give presents to people you appreciate, but may not know very well your secretary, the mailman, your niece who's away at college. However, purchasing a gift card presents a problem: where to buy it? You could inadvertently insult someone by giving him or her a gift card they'll never be able to use (for example, a Starbucks card for non-coffee drinkers).
Another issue with gift cards is making sure they get used. Every year, $8 billion is effectively thrown away in lost, expired, or unused gift cards. Sure, your cousin would love to shop at J. Crew if there was one within fifty miles of her. When that happens, gift cards end up rotting in the back of wallets. And even when they do get used, most of those plastic cards end up in landfills.
iCard Systems provides a new way to overcome all of these problems: online gift cards. With iCard, you choose an amount, and the recipient can choose from more than 150 merchants from which they can redeem their gift. A music lover can pick iTunes or F.Y.E. The fashion maven can choose H&M, Macy's, or the Gap. Home-improvement buffs can redeem theirs at Home Depot. Online shoppers can redeem their gift card at Piperlime.com, OldNavy.com, or ShoeBuy.com. And that's only a small sample of the merchants available.
Here's how online gift cards work: you visit icardsystems.com and visit the order page. You select the amount and include the recipient's name and e-mail address, and the gift card is instantly sent to them. They choose their merchant, print out a gift card UPC code for that store or restaurant, and present it when they make their purchase. iCard also has a 100% eco-friendly option: the recipient can choose to redeem it for an online merchant, and nothing has to be printed at all.
Since the advent of gift cards, people have been giving them as the best gift of all: one you pick for yourself. With iCard online gift cards, you give the recipient the chance to completely customize their post-holiday shopping experience.
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