subject: Actors Should Embrace Online Promotional Opportunities [print this page] Actors Should Embrace Online Promotional Opportunities
Breaking into the acting business has never been easy, but the majority of people who want to make their money appearing on screen or the stage are passionate enough about their craft to put up with all kinds of hardships on their way to success. If you're one of the struggling masses looking for ways to maximise your chances of getting booked for your next gig, then you'll be glad to know that while time may not always be on your side, technology certainly is.
In the 21st century actors have a new range of tools to help them bring their talents to the attention of the right people. From social media networks to online creative directories, there is a selection of different resources out there for the taking - and many of them won't even cost you a penny. So rather than rely only on tried and tested methods from the past, why not embrace some new ways of getting the attention of casting agents with a little help from the web?
If you're looking at the online-world of opportunities out there and feeling nervous about dipping your toe in the water, then it's wise to remember that you're likely to find that as technology progresses, so will your need to engage with it if you want to stay ahead of the pack.
When you're looking to start building a presence for yourself online, one of the best places to start is with already established social networks such as Facebook or MySpace. You may already have personal profiles for yourself on sites such as these, but it's a good idea to set up separate, professional profiles that will allow you to network without you having to worry about your friends posting unsuitable content on your page.
You can keep these profiles nice and simple, and all you really need to add is your head-shot, resume, personal stats and contact details. However, once you've set up pages for yourself you'll need to devote a small amount of time to them each week, just to log in and ensure everything is still in working order.
Another way to use the internet to promote your skills is to make sure your details are posted on popular casting sites. Don't assume that these sites only list available job, many also offer the details of available actors for casting directors to peruse at their leisure. By giving sites such as spotlight.com and theactingwebsite.com as many details as possible, you're upping your chances of being spotted, so don't feel shy of sharing.
Setting up a site of your own is a good way to make sure you also have a centralised place to keep all of your up to date information, and it's something that can be done relatively easily. However, if you're hoping potential employers will find you via search engines, you may need to employ some search engine optimisation techniques to boost your chances of being seen.
Make sure you share details of your online plans with your agent (if you have one) too, as they may be keen to co-ordinate your promotional efforts.
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