subject: Qualified to be the Best – Why the Travel and Tourism Diploma Attracts Good Jobs [print this page] Qualified to be the Best Why the Travel and Tourism Diploma Attracts Good Jobs
The tourism industry, like any other, reserves its best positions for candidates who can demonstrate qualifications to potential employers. That's why tourism studies is becoming such a popular training tool. In a business where customer expectations are constantly changing, keeping up with the increased options and demands created by a rapid and consumer oriented world, the travel and tourism diploma offers employees a chance to demonstrate something concrete to their bosses. It's basically a way of proving that one has the knowledge, the drive and the expertise to respond well to the ever-shifting customer role across all the outposts of the industry: from hotels and hostels to restaurants and bars; from package tours and flight attending to adventure holidays and extreme sports.
The thing about tourism studies, the thing that sets it apart from less "job based" diplomas, is this: it teaches students to develop the skills necessary to read trends in customer expectation, rather than simply cramming their heads full of facts about current customer behaviour. The emphasis is on developing diagnostic and reactive practices (the ability first to work out what the modern customer wants, and then to react to that knowledge) rather than just learning what people want right know. That means that people who hold a travel and tourism diploma are in possession of a piece of paper that proves their ability to grow with a business.
It's all about pre-emptive behaviour. Pre-empting, or predicting, the wants and needs of a customer, has always been the key to great service which, of course, is what the tourist industry is all about. Great service means knowing what a customer wants before he or she knows it him or herself. Tourism studies can teach that trick, like a magician passing on his best secrets to an apprentice: the secrets allow the apprentice to build totally new tricks, every bit as convincing and successful as the old ones just updated for a modern audience. The travel and tourism diploma, as a result, becomes a badge of honour: like the pins worn by a society of magicians, it gives notice to the initiated that the bearer is one of those people who are able to build (and teach) new tricks.
Tourism studies also give students the chance to open up new arenas of tourism itself new places to do business in and new ways to do that business. These people will be the multi-millionaire travel entrepreneurs of the future: people who might never have had their big idea if it weren't for the broad view given to them by their study for the travel and tourism diploma.
Educating about an industry, rather than just telling people in it what to do, is one of the best ways of keeping that industry alive. With the global economy in shaky recovery, the tourism industry needs to stay fresh; to entice people away on holiday; and to exceed their expectations once they've made the leap. Tourism studies educates the people that really matter in any industry its rising stars which gives the industry its best chance yet of finding new and irresistible ways to do business.
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