subject: Pay At The Pump Processing For Gas Stations [print this page] One of the major benefits of credit card processing for consumers is the increased convenience when making payments, shopping or running errands. Pay at the pump processing capabilities at gas stations have been around for about 20 years, so most drivers no longer leave their car when pumping gas unless they need assistance or they are purchasing items inside. Read on to learn more about pay at the pump processing, its benefits and how it improves transaction security.
What Is Pay at the Pump Processing?:
Pay at the pump processing involves all the capabilities of in-store credit card processing terminals, except the equipment is outside at the pump for increased customer convenience. Drivers can swipe their credit cards, debit cards or fleet cards, enter their PIN if necessary, and print out a receipt without having to leave their car. At some gas stations, drivers can even purchase a car wash from the pump and charge the service to their card.
Benefits to Customers:
Filling up the gas tank is a task that all drivers must take care of several times a month, depending on how much they drive, and is often done in a hurry and on the way to somewhere else. The ability to accept credit cards at the pump allows customers to pay for their gas quickly without ever having to leave their car. This offers a great convenience, as it eliminates the need to leave the car unattended and wait in line, so drivers can be in and out of the gas station quickly.
Benefits to Merchants:
In addition to improving customer service through increased convenience, accepting credit cards at the pump allows gas station attendants to focus more on other duties, increasing customer service inside station shops and convenience stores. Merchants can cut costs by reducing the responsibilities of gas station attendants. In the past, gas station attendants were expected to pump drivers' gas, wash windshields, and even check fluids and tire pressure.
Secure Credit Card Processing:
The ability to pay at the gas pump raises many concerns over credit card security, as the convenience can often put credit card holders at risk of fraud. PCI compliant credit card processing features help increase security when paying at the pump, even prompting ZIP code verification questions that verify the customer is indeed the actual card holder. Other security features, such data encryption, helps to keep information protected during the authorization process.
by: Julie Henaghan
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