subject: Goal Setting to Achieve Success Online [print this page] Goal Setting to Achieve Success Online
In order to succeed in an online business, goals must be set, realistic ones that can be visualized and measured. These will be the business guidelines to focus on. Set objectives that are flexible and able to change with changing circumstances yet definite enough to guide a business through the difficult beginning phase. Without them, even the best ideas can fail.The Basics of Successful Goal Setting:Setting both long-term and short-term goals will help guide a business while starting up. With adjustments to them as situations change, they will keep the business functioning at its full potential. Think of long-term objectives as the vision that drives the business. Actually see the desired outcome, write it down. Then write at least two hundred words about this goal to clarify it in your mind. See the steps that need to be done in order to achieve it. Once there is a clear vision of what must happen, the objectives can be refined.To be usable, goals must be measurable:These are written so that the outcome is something that can be mathematically determined. "In order to succeed, I will increase sales." sounds like a good objective but it is too vague. Make this into something with a time and quantity that can actually be determined. "In order to succeed, I will increase sales by 12 percent within six weeks." Now there is something that can be charted, something that can be measured precisely. It will be easy to see if the desired outcome has been met within the time frame established.Along with long-term goals, set short-term ones:These are the steps to be taken in order to achieve the long-term ones. These will also be precise and measurable. They may come from the writing that helped clarify the long-term ones.What Goals to Set:Starting a business online is like starting any business but with the additional complexity of working in the online world. Review what is contained in a good business plan. These are the areas that the goals will cover.The first decision will be what to offer with the online business. Once the product or service has been decided, the next step is determining the amount of financing necessary to start and run the business. Set realistic goals; study the competition and the resources available. Marketing decisions on the Internet will be the subject of an important objective. Word must get out about the business. Write objectives about how this will be accomplished. Remember it takes time to build a presence on the Internet, so be patient.When setting goals, keep in mind that without clear objectives the business will lack purpose and direction. The key to success is well thought out and measurable goals.
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