subject: Alert for eRetailers! Do you know how and why to prepare for Manic Monday? [print this page] Alert for eRetailers! Do you know how and why to prepare for Manic Monday?
Manic Monday will follow Black Friday (26th November), a date which has seen sales figures rise consecutively year on year in the US. However it now looks as though the increase in sales expected on the 29th will see consumers spending over half a billion in one day! Internet sales are predicted to hit 22m an hour on the busiest online shopping day.
With websites predicted to be inundated by multitudes of Christmas shoppers, e-Commerce sites need to provision their delivery network for an increase in demand for their services.
The success of e-retail sites lies in ensuring that customers have an outstanding end-user experience. There are a number of factors which contribute to building a loyal customer base, and delivering a highly available site with excellent response times is definitely a good start. These have an immediate impact on user experience.
Websites have to be highly resilient and continuously available to cope with peaks in traffic, Black Friday and Manic Monday are key examples of such times. Everyone hates slow websites, so zero downtime is a must. Consumers are spoilt for choice and they simply refuse to wait around for your web pages to take time in loading. So making your site fast and responsive is a must or it could end up costing you dearly both economically and in terms of brand reputation.
So how do you ensure that you deliver a speedy, uninterrupted service for browsers?
Enter the ADC Application Delivery controller.
The Application Delivery Controller is a network device designed to sit between your web servers and your customers. Its aim is to speed up the delivery of the application so that your end users have an outstanding experience when shopping with you. Faster sites see an improvement in Browse to Buy ratio, as such you see an improvement in revenue!
Because your pages are being served faster, in a fixed amount of time you can serve more of them. This means you get a significant increase in capacity WITHOUT buying more webservers or other network equipment.
jetNEXUS Technology belongs in the ADC market: www.jetNEXUS.com
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