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subject: Aarkstore Enterprise Global Multi-channel Trends 2010 [print this page]

1.) Key Findings

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78% of all US consumers say they use catalogs to browse and research products or services at least four times a year.

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While many US consumers research and browse services and products in catalogs, they are not using catalogs to make their purchases.

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In the UK, over 65s are most likely to appreciate catalogs, whatever channel they use to complete transactions.

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In 2009, multi-channel mail-order companies in Germany generated sales of EUR 16.1 billion, down from EUR 16.6 billion in 2008.

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In Japan, a successful multi-channel strategy is likely to include both E- and M-Commerce and some combination of a brick-and-mortar presence.

Table of Contents :

1. Global

Customer Expectation and Coverage of different Retail Channels

Experts Opinions: Are offline Pushes important to E-Commerce?

Consumers Channel Crossing In-Store and Online

Multi-Channel - Key Considerations for Marketers

2. USA

Usage of different Commerce Channels

Cataloging to Multi-Channel Retailing: Past Developments and Implications

The changing Role of Catalogs in Multi-Channel

Multi-Channel: Retail vs. E-Tail

Main Problems in Multi-Channel Business

3. UK

Multi-Channel - Sales Channels under one Umbrella

Multi-Channel - Coordination and Promotion

Multi-Channel - Shopper Profile and Channel Usage

Multi-Channel - Successful Strategies

Multi-Channel - Implications for Age Groups

Fashion Retailers and Multi-Channel

4. Germany

Sales Growth of different Distribution Channels, in EUR billion, 2008-2009

Catalog Usage of People who ordered online, by Age Groups, in %, 2009

Online Usage of People who ordered offline, by Age Groups, in %, 2009

For more information please contact :

http://www.aarkstore.com/reports/Global-Multi-Channel-Trends-2010-49584.html

http://www.emarketreports.com

From:Aarkstore Enterprise

Contact: Neel

Email: press@aarkstore.com

URL: www.aarkstore.com

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