subject: Quality And Durability In Marketing Homes [print this page] Each weekend in cities and towns all over the Untied States realtors and real estate marketing teams head out to place along the roadways a series of coroplast signs that have been created to draw the attention of drivers and point them to the model homes, open houses and real estate listings of builders and home sellers. In many cities the signs that direct the general public to the desirable neighborhoods where homes are for sale the city regulates the use and time that these coroplast signs can be displayed.
Typically only allowed to be put up on a Friday evening and removed before a certain time on Monday morning the signs of realtors and builders take a punishment from constantly being planted in the ground and removed after each weekend where they are stored in the trunks of cars or the back of trucks that deliver the durable coroplast signs to the surrounding neighborhoods of the homes for sale.
Made from a corrugated plastic the signs that point the way to properties and sales offices of model homes are treated with UV inks that resist fading, peeling and cracking from the extreme temperatures of the elements. By using coroplast signs to promote their businesses and sales offerings realtors have learned that their signs will stand up to the brutal conditions of being loaded and unloaded, sitting in freezing or baking temperatures and being exposed to every imaginable element without losing their sheen or luster.
Because the coroplast signs are built to withstand the elements while keeping the colors and images imprinted on them in tact they will last far beyond the use of other inferior signs and can withstand more than nine months of constant exposure to the changing climates of many American cities. With builders developing different phases of a community and using flags, billboards and coroplast signs to direct potential buyers into their neighborhoods the durability of their marketing materials is very important to the image that is created and extended to the community. If signs are faded and dull, or flags are tattered and fading, the entire image of the quality and craftsmanship of the builder is at stake.
The same can be suggested for the real estate agents that use coroplast signs to direct people to open houses; if there signs are not clear and crisp a potential buyer may perceive that either the house or the realtor is lacking in some quality that may prevent a home from being sold.
With the use of colorful coroplast signs to bring in traffic and potential buyers the work of the realtor and builder is a little easier and more rewarding because the attention to detail in marketing a property translates to a quality product that is being presented to the public.
by: Art Gib
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