subject: The Importance Of Tracking Your Traffic [print this page] Traffic is the lifeblood of our online business. The more the merrier in most cases.
For marketers though, this isn't always the case. Marketers must have targeted traffic and to earn full from it, they need to know where it is coming from. If you are unaware of where your traffic is coming from, then you aren't which traffic generation methods are working.
Many marketers make no effort to track their visitors.
By paying for advertising and not tracking your traffic you are losing money! You must realize what advertising methods are producing income. You can then increase your profit by doing more of the adverts that are effective and less of those which aren't.
Traffic tracking doesn't have to be hard. There are scripts and services you can buy that will monitor your website visitors for you. The features and price of these vary greatly.
A script or service often makes it easier for you to track your traffic.
Google Analytics provides a easy way to track your visitors. This service is free to use. The good thing about it is that it provides detailed stats and can track very nearly anything. The bad thing is that it provides in depth statistics and can track very nearly anything!
The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially mystify you. However, once you have spent some time understanding the results it will prove very useful.
You must first insert the code in to your web site. This is a unique code for each website and must be put just before the closing body tag at the end of each page.
Once it is reporting data, you need to drive a decent amount of traffic to your site to get some good results.
As well as tracking all activity, Analytics provides an overlay map showing you where your visitors click on your website. By linking Analytics with Adsense and Adwords you can understand how well these are performing for you.
A significant benefit of Analytics is it allows for goal tracking which can track sales and subscriptions. If you have a membership script on your website it can be complex to get it working, but it is worth using.
The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free. Google get to see how your traffic interacts with your web site but that's a small trade off for such in-depth analytics
Using Google Analytics will give you a good understanding of where your traffic comes from as well as what it does when it gets to your website. This information will assist you to increase your conversion rate and your profits.
by: Annette Lode
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