subject: How to build your brand and grow your E-commerce sales online [print this page] How to build your brand and grow your E-commerce sales online
E-commerce businesses are one of the most flexible trends in modern business. People open store fronts online, eliminating a lot of typical startup costs.
The tremendous appeal makes them an ideal business. However, lack of traffic and sales forces many into discouragement and defeat before their stores see the light of day. These five tactics will help you scale the hurdles and go straight for the gold.
1. Create a Straight forward Message
Your marketing message is the single most important tool that you have. Don't be the "we sell everything to everyone" business. Define who your audience is, what you sell, and why they will buy your product. Does your product meet a specific need or desire? You need to tap into your audience and create a straight forward message that cuts to the chase.
2. Feature a Clean Targeted Landing page
Clutter, ads, and moving graphics are detrimental to your bounce rate. These elements typically cause people to exit your page fairly quickly. An appealing, clean landing page will draw your customers in and encourage them to browse your products.
3. Offer Personalized and Engaging Features
You should design your site with the audience in mind. Design it to their particular likes and interests, eliminating clutter and maximizing your online real estate. You can even do a mini usability test to find out if your site is intuitive and easy to use. A usability test is simply an in person observation of someone using your site. You can even ask them to find certain things on the site. Take note of any questions or frustrations they may have. This will help you to build an intuitive and engaging site for your users.
4. Build Credibility and Trust
It has been said that a happy customer might tell one or two people about their experience, but an unhappy customer will tell up to twelve people. The only way to build a good relationship with your customers is to be the most ethical and professional business in your power. As with any trusting relationship, this will take time to establish. The best way to do this is to always show up, follow up, and follow through. If you always do these three things, you will never go wrong in establishing great customer relationships.
5. Implement anOnline Marketing Strategy
Participating in Facebook, Twitter, and other social media networks is extremely beneficial.htdNetworksearch engine marketing experts will work with e-commerce driven companies to choose the best keywords and come up with a reasonable timeline as to when their website can be expected to rank in the top 10.The key to success, however, is to update yoursocial media marketing frequently and reach out to new prospective customers on a regular basis.
E-commerce businesses are not only a flexible and inexpensive business option, but they are very attainable if you follow the right steps. So raise let's raise our glasses to your success!Contact us info@htdNetwork.com
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