subject: How Many Holiday Product Email Blasts Are Just Too Many? [print this page] How Many Holiday Product Email Blasts Are Just Too Many?
Knowing how many holiday product email blasts are just too many is crucial to any email marketing strategy! When deciding how many email blasts to send out this holiday season, you should consider the fact that your email database is probably one of your most important assets when it comes to producing sales or leads. These are the customers who opted into receiving email offers from you and are probably very discriminating when it comes to which email lists they want to be on. As such, the fact that they have remained on yours means that they are loyal customers. However, even they are only going to tolerate a certain quantity of messaging from you.
If your company sells products and your email blasts are pushing product discounts, you might want to consider limiting your blasts to once per week. The higher the quantity you send, the greater the chance that you will start to see higher bounce rates due to the fact that certain email servers will think your IP address is sending out excessive SPAM. Never send out more than 2 email blasts a week if you can help it. Even 2 per week is a lot, but the closer we get to Christmas, it is understood that the volume of retail marketing will increase. By limiting your email blasts, you can help prevent issues with high bounce, undeliverable, or opt-out rates.
Always remember to follow the standard email marketing best practices which include putting the unsubscribe link at the top, keep subjects short and to the point, and include your company address. Make sure you include an HTML page with your blasts' offers on your site as a downloadable link that is somewhere visible. This extends your email offers to regular site visitors who may have reached your site from organic or paid search.
When writing email blasts, make the offers you're promoting good for multiple days in between email blasts. In other words, if you are going to send a second email a week after the first, let the offer last until the 2nd one is ready to go out. This will help ensure that your customers feel valued and appreciated. In addition, remember that customers don't have time to read novels. Keep your email blasts to a manageable size. Make sure you highlight specific details such as the discount, the coupon time limits and how customers can purchase your services or products.
Especially during the holiday season, free shipping is always an excellent draw. Make sure this is prominently placed on your email blast so that your products or services stand apart from your competition.
The holiday season is a crucial time for any business. Make sure you use your email marketing campaigns judiciously so that you reap the most benefit out of every email blast sent out.
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