subject: Online Store [print this page] Before you run a successful online store, first there are many factors needing consideration before you even think about opening online store. These factors range from the payment method, security, advertisement, to website building. Simply put, e-commerce hosting is not a game, and like everything else in life, you have to do your homework before you can be successful.
To run a successful online store, first you have to have an idea on what type of business you want to do. The best strategy for online store lies in it being a niche market. Hence customers that come calling usually know what type of items they wanted; and good online store will have that specific product because the store specialize on the market.
But before you have customer come knocking to your online store, your store must first be known. Just like in real world, a store that is not known by anyone will not be able to sell its product. This is why online store need advertisement. There are many ways to advertise your online store including using twitter and email campaigns. The better the media of campaign you use, the higher the traffic it will generate. High traffic generally means high number of potential customers.
However, just advertisement is not enough. Once you have customer, you will need the tools for customer to do transaction with. You will also want your customer to know that your online store is reliable hence you might want to consider using e-commerce hosting. This is the hardest part for online store. The reason being you can hire a programmer to make a website for you and integrate tools that your customer may need; but you cannot buy credibility and reputation.
What your online store needs to encourage users to buy your products are credit card merchant account and PayPal with security features on your website. First of all, the most known payment tools are credit card. If you do not have a merchant account, how will you accept any credit card payment? Exactly, you cant. Now the other method of payment which is quite well known is PayPal. For customer that wanted the added security, they may want to use PayPal instead of credit card payment and hence is the reason why your online store needs to have both type of payment tools. The usage of security feature in your website is just that, to provide security.
The very first thing a consumer will want to have before he or she buy a product is the security that their account will not be stolen when used for online transaction. For this reason, there is something called e-commerce hosting. This e-commerce hosting is basically a shopping cart hosted by trusted website on which customer may have their personal data stored hence the added security for both buyers and sellers.
All in all, it is not easy to run a successful online store. Additionally, it is an extremely good idea to use e-commerce hosting in order to induce purchase from customers.
by: Ross Crispin
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