subject: Buyers: a soft spot for Pierre Cardin [print this page] Buyers: a soft spot for Pierre Cardin
In fact, China's private enterprises to acquire foreign clothing brands are not without precedent. Last March, Ningbo Younger Group of 1.2 billion acquisition of the fifth-largest U.S. clothing companies "KELLWOOD" horse company's new Smart Group and Company. Earlier this year, Weihai funded a $ 6,300,000 Apparel Group, the acquisition of Paris "HAVERY" brand. Even the proposed acquisition of Cardin Road, the original is an Italian wholesale air max 90 brand, to enter the Chinese market in 2002 after the acquisition by Sun Xiaofei whole.
Experts point out that the highlight of this acquisition, the brand itself is Pierre Cardin. As the first international clothing brands to China, Pierre Cardin in China with high awareness. First century, the early 90s, the nike air max 24-7 brand in the country had become a fashion symbol. In recent years, as more and more international brands into the Chinese market, Pierre Cardin began to be thrown "behind."the cost control difficult. By weak foreign demand, production costs rise, Congress and the appreciation of the renminbi exchange rate movements, such as multiple factors, footwear original cost advantage is eroded, the international competitiveness has declined markedly.
Promotion of SMEs in Wenzhou weeks German president, according to reports, the private enterprises that buy products in China authorized by Pierre Cardin, and not a whole acquisition of the Pierre Cardin. This means that once the takeover is successful, the Pierre Cardin trademark affixed new products will be buyers for the domestic market. Some experts believe that although the first-line cities Pierre Cardin and Louis Vuitton can not (LV) and other nike air max 2009 brands to compete, but in the second and third tier cities still have considerable influence, market prospect is very broad.
welcome to Insurances.net (https://www.insurances.net)
