subject: The Importance Of Press Release Submission [print this page] Press releases are a powerful online marketing tool today. Whether it is the launch of a new product or service, the signing of a big contract, or the commencement of a campaign, press release submission is the quickest way to get through to customers. Interesting stories are widely read by most people and are a great way to let people know about your business. Online press release submission is the best way to keep an increasing amount of the public well informed about your business. However, there are a few things you need to keep in mind about press release submission prior to writing one.
To begin with, the press release needs to be newsworthy. A run of the mill article does not constitute newsworthiness, and chances are, your press release will have less than a handful of readers. The content needs to be interesting enough to draw every reader's attention, and as far as possible benefit readers in some way. Current events usually generate enough interest among readers.
Press releases follow a particular format, which includes a title (headline), abstract, followed by the main article. Press release websites need a good story and are not interested in gaining traffic to your site. Therefore, press releases need to be useful and credible in order to gain publicity for your site.
A press release needs to have a compelling title that reflects the story. The abstract, or sub-title, is equally important and should give readers a gist of the new article. The main article needs to pack in all the relevant information, highlighting major issues that reflect the title. The best part of the PR is where you have the opportunity to provide a short description on the product or services that your company has to offer and contact information such as your email address and contact number.
The content of your press release should be precise. Words such as 'best', 'revolutionary', and 'leading-edge' ought to be avoided. Using complicated phrases will also drive readers away. A journalistic style with free flow is the essence of a good press release. They do not need to be very long either, in fact, keeping them as short as possible will give you a better chance of capturing more readers.
There are several online press submission sites; while some are free, others charge a fee. When you first start writing press releases, the ideal places to submit them are free press release submission sites. This could be your first step to increasing your exposure at no extra cost.
by: Jamie Hanson
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