subject: The European Retail Market, New Trends - The Toy Market, Foreign Markets, Retailers - The Toy [print this page] European supermarket after nearly a century of development, the overall high level. The summer of 2006, China Chain Store & Franchise Association Organization member companies of visiting Europe, for European supermarkets, and characteristics of the latest developments have personal experience and understanding.
Clearly differentiated mature markets Highly concentrated market is the market's most mature performance. Such as Switzerland, the top two companies in Beagle (Migros) and Koop (COOP) holds more than 50% market share. Tesco (Tesco), a UK company that accounts for 12% of the total retail sales, retail sales accounted for 30% of daily necessities. Another important market is mature, differentiated business performance, including different supermarket store location, product mix, gross margin and so on are quite different. As in France, Carrefour and Leclerc, one is for high-end customers, one for low-end customers. Appearance and display of goods from shops and other aspects, this different sense of localization is very intuitive.
Yetai high level of sub-specialty store
European market segments in all retail formats is very clear, including shopping malls, department stores, cash & carry, hypermarkets, supermarkets, discounters, specialty, average price shops, basically in the relatively mature state. One specialty store is very well developed. And most of its business model under the same group of different Yetai. Such as Switzerland's second-largest supermarket group Migros, with annual sales of more than 10 billion euros each operate a food supermarket (70% of total Group sales), horticultural specialty store, home appliance specialty store, sporting goods specialty store, home specialty store, etc.. Location where high-end home stores, and IKEA (3 stores in Switzerland) is in the low-end positioning and distinction. In various specialty store, the product category is further broken down, such as gardening shop, flowers were divided into normal temperature and heating house in two categories, covering an area of more than 1000 square meters. It is worth mentioning that 70% of its household electrical appliances from China.
Focus on technology's practical and pragmatic style
As more high-tech products in retail applications, domestic enterprises have also felt unprecedented pressure. European technology ideas that we can learn that focus on the practical applicability. In the study of nine supermarkets in a very wide range of RFID applications, such as Carrefour store we visited, 15% of the product using this technology, especially high-value goods and perishable goods. RFID applications to enable enterprises to become more easy to use price. Compared with RFID, electronic tags into lower cost and easier to reflect the value of input and output, and more to adapt to the characteristics of the supply chain supermarkets. The role of RFID more reflected in the entire supply chain, in the role of stores is only one aspect of it very small, advocacy reference RFID companies are relatively well-established supply chain company. In addition, the European supermarkets are generally equipped with store merchandise check equipment, which generally only the size of POS printers, mostly linked to the appropriate shelves, do not take up too much space. Some LCD screen, not just a simple price check, you can also scan the bar code, direct connection to the Internet, understanding of product ingredients, place of origin, manufacturers and other background information.
Popularity of discount stores and own brands
Recent years, slow economic growth in Europe as a whole, the unemployment rate has been at a high level. Consumer confidence, brand aware, and pay more attention to the actual value of goods. The development of retail discount stores in Europe to adapt to major changes in this situation: do not care about the brand of goods, care for the "value for money." The typical discount stores in Europe, including Aldi, Lidl, DIA and other hard discount stores (small size, operating small species) and Kesko and soft discounters. One of Germany's Schwarz Group (Lidl's parent company), 20 countries in Europe to open 6,000 discount stores, the average area of only 500 square meters, operating only 700 varieties. Develop its own brand value is to meet consumer demand is another important aspect. For European retailers, private label occupies an increasingly important position. The relevant figures show that the average European retailers own brand of market share by 23%, 16% higher than in North America, and the annual growth of 4% remained. For instance, Switzerland's Migros company, the company owned more than 90% brand share of sales share. Lidl company operated 700 species, most of its own brand, it is also the world's highest retail sales in a single product, every single product has a strong price advantage. Popular discount stores own brand, but also many supermarkets has faced unprecedented pressure.
Gas station convenience store business booming
In Europe, the residential dispersion, auto universal, government restrictions on the retail business hours and other factors, led to gas station convenience store business is very good. Gas station convenience store is the only day open a retail formats, its convenience and advantage is especially pronounced. Despite the high cost of operating personnel, but its high margin and relatively stable passenger flow up the problem, at least the price of commodities in general higher than the supermarket 1 / 3.
by: gaga
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