subject: Every Marketer Needs Targeted Leads And You Can Get Them For Free [print this page] One of the most frustrating things for network marketers is making cold calls and getting zero results. Most likely they spend hard earned money on those expensive lead lists.
Of course everyone attends those hotel meetings; not to mention trying to recruit family and friends. Those old ineffective methods of prospecting are over.
Don't waste your valuable time making cold calls and getting rejected. It is not at all difficult to have prospects seeking you out.
Trying to build your business the way you've always done it, is quite frankly outdated. It is an irrelevant, out-of-date way of doing business.
If you stop and think about it, people really dislike being solicited. People typically hate being approached without prior consent. The cold calling approach to build a business just doesn't work anymore.
Today just about everyone is using the internet. A huge window of opportunity is made available for today's marketer. One can take an idea create a thriving business with very little money out of pocket.
But the numbers say that 95% of those who start a home business will fail. The number one reason for failing is that they didn't acquire the knowledge and skills necessary to succeed in today's modern, competitive market place.
Those who do succeed in todays market have discovered the secret to separating themselves from the pack.
You're in business to sell something and to get other people to join your team. Wouldn't it be much easier to have them welcome you or invite you to talk to them about it?
It's much more effective than you going after them over and over again.
So there's one of two things you can do to effectively build your business...
1. Even if you contact hundreds of people a day doing cold calling, it's highly unlikely you'll make a sale;
2. You become the person that interested prospects are trying to find, instead of you trying to find them.
The second way is much more desirable. It puts you in the position of an expert in your field.
In this way, the prospect is asking you to consider them, rather than you asking them to join you or buy from you. The old-school sales tactics never comes into play. Even the very idea of sales is dismissed. It is now about relationship.
It is extremely valuable to be in the position of a knowledgable expert that is being sought after.
by: Choice Harris
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